Hooch Packaging


Redesign the packaging of the new Hooch Fox to bring back the familiarity and iconic image of the original brand.

After a lengthy research process, we were able to retain the brand’s original look and feel while still making it clear that this is a new spin on it – an understated playfulness.

Initially, the redesign was heading to far from the brand’s iconic look.
Below is the proposed evolution of the design into the future: